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  9.               CONTENTS
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  14.               Chapter I   THE BIG BUSINESS OF BEAUTY PAGEANTS       4
  15.                    Beauty Pageants World Wide                       5
  16.                    What You Need To Get Started                     5
  17.                    Beauty Pageants Are Big Business                 7
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  19.               Chapter II  GETTING STARTED                           9
  20.                    Giving Your Business a Name                      9
  21.                    What You MUST Know About Beauty Pageant Titles   10
  22.                    Market Research Made Easy                        11
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  24.               Chapter III PREPARING TO RUN THE PAGEANT              14
  25.                    Contestant Entry Forms                           15
  26.                    Advertising                                      16
  27.                    Newspaper Classifieds                            17
  28.                    Radio                                            17
  29.                    Flyers                                           17
  30.                    Mailing Lists                                    17
  31.                    The Judges                                       18
  32.                    Meals                                            19
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  34.               Chapter IV  MONEY MATTERS                             20
  35.                    Sources of Income                                20
  36.                    The Contestant Entry Fee                         21
  37.                    Audience Admission Fees & Program Sales          22
  38.                    Contestant Sponsors                              23
  39.                    Pageant Sponsors                                 23
  40.                    Added Income                                     24
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  42.               Chapter V   FINAL PREPARATIONS                        26
  43.                    The Dresser                                      26
  44.                    The Stage Manager                                27
  45.                    The Registrars                                   27
  46.                    Judging The Pageant                              27
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  48.               Chapter VI  OPENING THE PAGEANT                       28
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  50.               Chapter VII HINTS, TIPS & SECRETS                     30
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  52.               APPENDIX                                              32
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